Weekly Mashup 110: The VR Revolution is Coming

A Virtual Reality Revolution, Coming to a Headset Near You
New York Times

"Virtual reality — once the stuff of science fiction — is still in its infancy. But there’s already a gold rush around the technology, which plunges viewers into a simulated 3-D environment and lets them explore their surroundings as if they were really there.

Technology and entertainment giants are betting billions that virtual reality is much more than a passing fad, one that will revolutionize the way we experience movies, news, sporting events, video games and more." Read More

ABI Research Shows Augmented Reality on the Rise with Total Market Worth to Reach $100 Billion by 2020
ABI Research

"Augmented Reality (AR) and Virtual Reality (VR) continue to be hot topics in the technology industry. While VR continues to make waves in the press, AR will prove to be the bigger market in time, projected to reach approximately US$100 billion in total market worth by 2020, according to the latest market study by ABI Research, a leader in technology market research." Read More

One of the NFL's Top Quarterbacks Trains with Virtual Reality
Tech Insider

"Arizona Cardinals quarterback Carson Palmer is having an MVP-caliber season. And he might just attribute some of his recent success to virtual reality. Last year, the Arizona Cardinals became one of the first NFL teams to train with virtual reality headsets." Read More

Microsoft and Volvo's New HoloLens Showroom is Fascinating and Frustrating
The Verge

"For about six months, says Volvo global marketing vice president Thomas Andersson, Microsoft and Volvo have been working on a way to incorporate what they call "mixed reality" into the process of choosing a car. The result, first seen today, is a virtual showroom straight out of science fiction. Located at Microsoft’s headquarters in Redmond, it’s a series of podiums and a fenced, raised platform clearly meant to support some shiny automotive prototype." Read More

Engage Customers with Interactive Augmented Reality
Host Online

"Kaan Aydogmus, founder of multi-disciplinary design agency and augmented reality specialists Magnetic London, explains how augmented reality can be used in the hospitality sector to engage customers with added value." Read More