Blippar in the News: Visual Marketing is Common Sense

'Visual Marketing is Common Sense': Why More Brands Should Be Following Grolsch's Lead
The Drum

"Grolsch’s assertiveness and artistry in embedding its brand into popular culture should be praised; its brand managers have quite rightly placed a great deal of confidence in the long-term brand building value of their approach.

For its 400th brand anniversary this year it commissioned artists to produce 400 pieces of art to redesign the Grolsch bottle and projected consumers’ self-portraits on to giant billboards. It’s partnership with that most youth-orientated brand, Vice Media, on content platform Canvas is another symbiotic creative partnership." Read More

How Technology Affects YOU
MediaCom

"There are a few companies seeking to bridge the gap between ambient and artificial intelligence. Unlike Google, whose goal was to index the web, Blippar wants to index the world around us. Blippar is an app that brings the static, physical world to life via augmented reality. Its mission is to consider how ambient and artificial intelligence can become a digital prosthetic, augmenting our human senses." Read More

House of Fraser to Introduce Shoppable Black Friday Windows
Drapers

"House of Fraser has used augmented reality technology to create shoppable windows for Black Friday promotions at its stores in the UK and Ireland.

The retailer has worked with AR specialist Layar, part of the Blippar Group, to provide the functionality via its iOS mobile app." Read More

AR Advertising 'Gives You the Ability to Place Your Own Content'
VRFocus

"Google tried augmented reality (AR) with Google Glass and consumers weren’t having it. Since then other companies have been experimenting with the technology with varying results. AR has started to find success, not through headsets but through apps on smartphones and tablets, with companies like Blippar using it to advertise and increase brand awareness." Read More