Blippar in the News: Real-Time Visual Search

Blippar Demonstrates New Real-Time Augmented Reality App
TechCrunch

"Ambarish Mitra just revealed Blippar’s next-generation app at TechCrunch Disrupt London 2015. By just pointing the app at everyday objects, the app identifies and categories nearly everything in the frame. The app launches in two weeks in an effort to become a visual browser.

Blippar’s app currently lets you photograph a product and instantly get information like price, nutrition information, and where you can buy it nearby. But soon, the app will let a user just point the camera at a wide range of items and, like magic, identify items on the fly.

In an onstage demo, Mitra used the new app to identify various items like different kinds of fruit and flowers — even a kitten.

Mitra sees Blippar’s branding as its way to stand out from other companies attempting to become a visual browser. He explained that Blippar currently does not build products for other companies and the company only produces one product." Read More

See Also:
Blippar Is Building a Wikipedia of the Physical World
Augmented Reality Wizards Blippar Will Unveil New Tech At TechCrunch Disrupt London

Augmented Reality: More Than a Buzzword
Wallblog

"A new reality has dawned for brands, and it’s augmented. Augmented reality (AR) is the most searched for buzzword of 2015 according to Microsoft Bing. Marketers around the world are investing in, or at the very least cluing up on, what we at Blippar would describe as the world’s biggest medium." Read More

Blippar to Update Its Augmented Reality App with New Real Time Features
QR Code Press

"The next generation of the application will be much easier to use and will offer greater practicality. At the TechCrunch Disrupt London 2015, the co-founder and CEO of Blippar, Ambarish Mitra, demonstrated the next generation of the company’s popular augmented reality app, with improved object identification and enhanced features." Read More