Blippar in the News: 2016 Tech Trends

2016 IoT Predictions: Big Data, Beacons, Wearables, Security
MediaPost

"For most of the current year, we have dealt with the continuing evolution of The Internet of Things, with all of its marketing and consumer ramifications. For the future, much of what we focused on was research from various and leading research sources. So here are IoT-related predictions for 2016, in no particular order, with the source of each prediction at the end." Read More

Why This Former Agency Exec Is Betting on Augmented Reality
AdWeek

"Blippar started four years ago as sort of a conduit between brands and their products. For example, it worked with Maybelline on a campaign which allowed magazine readers to interact with an ad with a virtual color wheel and try on different nail colors. Now the company wants its app users to be able to "blipp" everyday objects, with the release of its newest next-generation app. Blippar hopes that this will allow its branded content to be featured in more of the way it works with traditional media companies. The company is bringing on board Mark Fortner, who headed up branded content and innovation for MediaCom, to lead creative strategy." Read More

Blippar Builds on Momentum and Expands Senior Team
MarketWired

"Blippar, the leading augmented reality and visual discovery platform, today announced that Mark Fortner has joined the senior team as Executive Creative Director, Americas. Fortner brings with him 20 years of experience in media and advertising and played a significant role in the strategic growth and success of companies such as MediaCom, Viacom, FOX Sports and the launch of cable network, FX." Read More