Blippar in the News: VR and Adversity

Escape Helmet: How Virtual Reality Will Grow in 2016
Mashable

"'The fastest-growing space when it comes to mainstream VR growth will be gaming it’s where the most development and interest is,' says Ambarish Mitra, co-founder of Blippar, an augmented reality software startup based in London. 'Gaming will then be followed by sports. Mixed reality — where AR meets VR — also has enormous potential across the board.'" Read More

Why Adversity Can Be the Best Thing For Your Career
FastCompany

"Ambarish Mitra of augmented reality startup Blippar likewise learned a great deal from formative years in a poor place. It was only when he ran away from his childhood home and spent a year living in a Delhi slum that Mitra got the new perspective he needed to launch a successful tech career." Read More

Why Virtual Reality is (Still) the Next Big Thing
DailyDot

"Rish Mitra, founder and CEO of Blippar, predicts that these technologies will reach the cusp of the mainstream in 2016. VR adoption will be driven by console and game makers putting money into high-end hardware, while Cardboard drives the groundswell of awareness in mainstream consumers." Read More