Blippar in the News: Non-Traditional Christmas Ads

Omaid Hiwaizi: There Will Be Nothing Traditional About Christmas Advertising in 2016
Marcomm News

"Albert Einstein once said that “the human spirit must prevail over technology” – a prophetic warning to keep front of mind as tech continues to embed itself almost seamlessly into our everyday, and every minute, existence. In the case of brands in 2015, everything was riding on the Christmas spirit prevailing over technology. Last year advertisers started investing heavily online and in social with the result that Facebook’s revenue shot up 45% while Twitter’s rose 60%." Read More

Osterhout Design Group Unveils High-end Enterprise Augmented Reality Glasses
VentureBeat

"The Osterhout Design Group, which has been making high-end night-vision goggles for years, has begun shipping its R-7 augmented reality glasses for enterprise applications. ODG is showing off partners who are developing applications based on its Android-based ReticleOS software. Developers can create apps that run on ODG’s devices. Partners include Blippar, which is experimenting with AR visual marketing content." Read More

New Adelaide Fringe App Uses Augmented Reality to Unlock Storis Behind Street Art
Rip It Up

"Ever viewed a piece of art and felt like you wanted to know more about the artist and the making-of the work? Well folks, welcome to the future. The global app company Blippar and Adelaide Fringe are about to open your eyes to a new kind of art viewing experience. Using augmented reality (AR) and computer vision technology, Blippar is bringing the Adelaide Fringe’s Street Art Explosion to life by giving the audience access into the mind of the artist." Read More

The Top 10 VC Deals in the UK in 2015
Techworld

"Peer-to-peer lending, money transfer and other fintech ventures made up almost half of the top 10 VC investments in the UK in 2015, cementing London's reputation as the fintech capital of Europe... UK firm Blippar, which sells an augmented reality visual browsing app, raised £31 million in March 2015 from undisclosed investors." Read More