Blippar in the News: VR is Dead?

Virtual Reality Is Dead, Long Live Virtual Reality
HuffPost Tech

"One of the most disheartening consequences of our one-dimensional, smart-phone life, is that we don't look up anymore. We don't see the pretty sunset while on a bus or the curiously dressed individual walking down the street ... Companies like Blippar are working hard to give additional context to what you are looking at around you in the real world...a plant, a painting, the sky." Read More

Digital Marketing Predictions For 2026
Netleadz

"We don’t know whether we’ll all be walking round with chips in our brain; maybe, but more likely we embrace the ‘glasshole’ revolution. This is where augmented reality tools such as Blippar will come into their own. You won’t need to be told to use your device but the world around you will come alive as you navigate your surroundings. This will be a marketers dream. Real time, location based, rich marketing messages." Read More

Museum Tech 2016: Set the Trend or Risk Falling Behind, Say Experts
Attractions Management

"Omad Hiwaizi, president of augmented reality company Blippar said that one thing that could hamper technology within the museum sector is a ‘culture of cautiousness’ within most institutions. 'When it comes to museums and emerging tech, it might well be that there’s a blending of cultures required,' said Hiwaizi. 'Technology is not about being very cautious and analytical about what the next step is. It’s actually about inventing in leaps – trialling them as quickly as you can, identifying what works and killing products that don’t. I think it’s a cultural issue where tech works one way and museums work another, introducing this hesitance to try new things.'" Read More