Blippar Named to Bloomberg's Business Innovators 2016

Today, Bloomberg unveiled Bloomberg Business Innovators 2016, its inaugural list of the most innovative businesses in the United Kingdom. We here at Blippar are thrilled to be among those named with the likes of TransferWise, Made.com, Deliveroo and more.

"Bloomberg Business Innovators 2016 aims to create a network of over 50 breakthrough business leaders who epitomize the vibrancy and diversity of the UK business scene, highlighting the firms that are growing or innovating at pace," says Bloomberg.

The innovators are divided into five "categories of change": Changing Industries, Changing Lifestyle, Changing the Environment, Changing Thinking, and lastly, the category to which Blippar was named, Changing the Future. Blippar is among businesses "fundamentally impacting the world world we will experience tomorrow."

"Blippar uses augmented reality to make the physical world interactive using a digital overlay viewed via mobile phones and wearable devices," Bloomberg notes in our profile. "Initially the company focussed on enabling marketing campaigns but in January 2015 the company made a strategic push into education. That same year also saw the company raise $45 million in Series C funding, acquire AR and virtual reality app maker Binocular and invest in WaveOptics, a company that makes wearable smart glasses."

Have a look at our Innovator profile or check out the whole list to learn more about the U.K.'s most innovative businesses.