Blippar in the News: Google vs. Apple

Why Software-Driven Google is Sitting Prettier Than Aesthetics-Driven Apple
Marketing Magazine

"Google's smart and varied investments in innovative software, and its corporate restructure, has given it the edge over single-focus Apple, writes Omaid Hiwaizi, president global marketing at Blippar ... Google’s main business of search is already being transformed as people increasingly turn to discovery through social media and other technology. In future, there is likely to be a huge role for visual search, which allows you to interact with the real world by pointing your smartphone at objects and images (that's what we at Blippar are focused on)." Read More

Technavio Announces Top Seven Vendors in the Global Mobile Augmented Reality Market Until 2020
Business Wire

"Technavio has announced the top seven leading vendors for the global mobile augmented reality market in their latest research report ... In June 2014, Blippar acquired Layar, a pioneer in the global mobile AR market. This has made Blippar a powerful player in the AR and visual browsing space." Read More

Native Advertising: Flop or Future?
Business Standard

"Native ads don't have to rub audiences the wrong way. Here's how to do it with integrity ... Arnav Ghosh, CEO, Blippar India, emphasises, 'Content mismatch needs to be taken care of - which means that the editorial veracity plays a crucial role.'" Read More