Blippar in the News: Is Advertising Polluting Culture?

Is Advertising Creating Culture of Polluting It?
Campaign Live

"It’s probably inappropriate for me to say this, given my marketing role, but I truly believe that most advertising today is, frankly, a stain on the cultural tapestry of our world. Yes, there are some interesting and innovative campaigns happening out there. But for the most part, the majority of modern advertising simply feels like brands throwing temper tantrums to grab our attention." Read More

Can Technology Help Us Improve Upon Reality?
BBC News

"Augmented reality on expensive headsets is one thing - and that may be the future - but what about applications on cheaper mobile devices? We've seen how static images can come alive as 3D animations just by holding your phone's camera over adverts, courtesy of companies like Blippar." Read More

At London's Virtual Reality Festival, The Boundaries Are Blurring More Than Ever
Independent

"Chased by ghosts, plunged into the deep blue ocean, Chloe Hamilton was virtually blown away by her immersive experience of the first Virtual Reality Festival in the UK, which brought the biggest names – and the best tech – in the business to London" Read More

Four N.Y.C. Companies in Perfect Harmony with Deloitte's 2016 Tech Trends Report
New York Business Journal

"According to the report, Augmented and Virtual Reality will change business processes as well as customer experience. Last year New York City-based augmented reality firm Blippar raised $45 million to build a search engine for reality and acquired Binocular, its most recent in a string of acquisitions that have turned the company into a leader in the young industry." Read More