Blippar Raises $54 Million Series D Funding

Last year, we unveiled our plans to become the leading visual discovery app for the physical world. Today, we take a big step forward toward achieving that goal.

We're very excited to announce that Blippar has secured a new Series D round of funding totalled at $54 million, lead by Khazanah Nasional Berhad, the strategic investment fund of the Government of Malaysia, and includes follow-on investment from our existing investor base.

The investment highlights our massive growth since our launch in 2011, and supports our mission to give you more from the world you see.

We currently have over 300 employees across 14 offices around the world. This investment will allow us to further grow our engineering teams and to expand our global reach with the addition of a large range of new content. We're making the world blippable, and the financing we've secured will help us to more rapidly scale the blippable content in the world going forward.

"2016 is poised to be the biggest year in Blippar’s history as we not only expand our breadth and depth as a business - across our team, technology capabilities and product offerings - but also reach new heights with our vision to become a true visual discovery engine for the physical world," said Ambarish Mitra, Blippar Co-Founder and CEO.

"This latest funding round will allow us to continue to capture top engineering talent, further grow our leading global install base, create one-of-a-kind campaigns for our brand partners, and achieve our vision for an era in which everyone has access to unlimited knowledge of the world around them, regardless of language or education," he added.

This new financing will also enable us to further drive the habitual behavior of "blipping" through increased user acquisition, as we take further strides towards changing the way we interact with the world through the power of sight. Additionally, we will continue our efforts in the Education sector to empower educators with interactive visual learning experiences.

Read the full press release here as well as our coverage on Financial Times, Financial Times (again), TechCrunch, CNBC, VentureBeat and BusinessInsider.

Want to learn more? Get in touch with us!