Blippar in the News: Packaging is the Media of the Future

Brands Are Making Packages the Media of the Future
Advertising Age

"Unilever's Foundry program for marketing-tech startups recently brought in the Active & Intelligent Packaging Industry Association for a session on smart packaging. The company's Marmite brand was among the early users of image-recognition app Blippar, which delivers recipes and other information to people who scanned packages with their phones, said Jeremy Basset, who heads the Foundry." Read More

Building a Platform for Augmented Reality with Blippar (Podcast)
VentureBeat

"In this week’s episode, we sit down with Ambarish “Rish” Mitra, the CEO of Blippar, an augmented reality platform that dozens of brands are using to add interactivity to their products. Point the Blippar app at a logo and you can unlock virtual games, extra content, and the like. But Blippar is also working on AI technology that can identify ordinary objects in the real world, like chairs, dogs, birds, and more. Mitra tells us what it means to build an augmented reality platform, one that developers could use to add information and interactivity to the whole world around us." Read More

Mobile Augmented Reality Market for Marketing and Advertising in APAC to Grow 135.35%
Business Wire

"Key Players are Blippar, Qualcomm & Total Immersion ... The mobile augmented reality market for marketing and advertising in APAC is expected to grow at a CAGR of 135.35% over the period 2015-2019. Manufacturers of mobile devices such as smartphones, phablets, and tablets integrate their devices with AR solutions to enhance user experience, which in turn enhances their value proposition. The increased integration of AR solutions in mobile computing devices is likely to boost the growth of the market during the forecast period, especially with the increased popularity and penetration of smartphones and tablets." Read More

With AR/VR, Startups Create a New World
Times of India

"It is also about having a longterm vision, says Arnav Ghosh, CEO, Blippar India. The UK based company started operations in 2011 as an image recognition platform and visual browser for brands and launched its India operations in 2014. Ghosh says markets such as the US provide a sound testing ground for new technologies given its robust tech ecosystem. 'Once the technology is proven, companies will come to markets like China and India,' he says." Read More