A Board Game Lover's Dream – Weekly Mashup 127

This Augmented Reality Headset is a Board Game Lover's Dream Come True
The Verge

"Not so long ago, I would have mistook the augmented reality headset CastAR for magic or martian technology. In my demo at last week’s Game Developers Conference, the glasses made a real coffee table look like an animated game of Battleship, in which the ocean floor dipped through the wood and mortars arced inches above the surface. In another mode, toy army men fought one another, firing their plastic machine guns behind cover of a tiny car. Then two battalions of tanks traded artillery on a European countryside. While it's far from the spectacular press images, above, CastAR's augmented reality is no less an unforgettable experience." Read More

KTM Brings the Service Manual Into the 21st Century with Augmented Reality
Ars Technica

"Hyundai's use of augmented reality to create a 21st century owner's manual remains one of our favorite—and most practical—implementations of AR tech to date. However, it's not the only cool use of AR in the automotive industry. Motorbike firm KTM is getting in on the action with an AR workshop manual that also demonstrates the utility of this burgeoning technology. KTM's app recognizes different serviceable elements on its bikes and then walks the technician through the necessary steps to fix them." Read More

Immersive Advertising Is Becoming a (Virtual) Reality for Brands
Huffington Post

"Technology is changing the way people lead their lives and experience the world around them. From virtual reality to augmented reality, tech is opening up new ways to engage our senses and has given us the opportunity to travel to real or fabricated places without ever leaving our sofas. Naturally, advertisers need to experiment with these new ways of interacting in order to serve more compelling content that meets the consumers’ growing appetite for more lifelike and immersive experiences." Read More

Changing the Face of Augmented Reality Makeup Shopping
PSFK

"Recent data shows that 73 percent of women do the bulk of their shopping online via desktop and laptop computers. But when shopping for makeup, it’s difficult to know if you’re getting the colors that are on the screen, or if they’ll be completely different when they come to the door. One new technology is challenging the assumption that makeup can’t be purchased online. CAKE is an extension of the company FaceCake Marketing Technologies, a leading producer of augmented retail. FaceCake’s CEO Linda Smith saw a major need here and her team developed the new product." Read More

The Virtual Reality Desktop is the 360° Desktop of the Future
Crave Online

"A new virtual reality desktop app has offered a glimpse of our 360-degree virtual future, highlighting how users can navigate their desktops using the Oculus Rift and HTC Vive. A trailer advertising the new app highlights how users can successfully utilize various games and programs on Windows 10 using the technology, along with browsing the web and choosing from a variety of backgrounds and other such features introduced by software creators. With it set to be released on March 28th via Steam, it might not offer the augmented reality desktop experience provided by the likes of Microsoft's HoloLens, but it certainly looks to be a great method of browsing your desktop using VR. Read More