Reality of AR/VR Business Models – Weekly Mashup 129

The Reality of AR/VR Business Models
TechCrunch

"There is nearly as much confusion as there is excitement about augmented and virtual reality. While VR could be big and AR could be bigger (and take longer), there are more questions than answers out there. I’ll be doing a deep dive on one aspect of AR/VR every month. This month we’re kicking off with business models. AR/VR hardware sales, e-commerce sales, ad spend and mobile data/voice could drive more than 80 percent of all AR/VR revenues. Things might look a little different than what you expect." Read More

How HoloLens Will Shape Brand Opportunities Through Mixed Reality
PSFK

"In some ways, the promise of augmented or ‘mixed’ reality has been overshadowed by Virtual Reality (VR) but the reality is that they’re inter-related and both will hold their own in the way we experience the world as our electronics advance. The newly released Microsoft HoloLens is a good example of this. The innovation is born of Windows Holographic, Microsoft’s Augmented Reality (AR) platform, which operates on Windows 10 OS." Read More

How Augmented Reality is Changing the Face of Retail
Gulf Business

"Picture this scene – You’re at home and in the mood to go shopping, so you get comfortable on your couch. No need to drive anywhere. No traffic, no crowds. With a touch of a button, your wearable device instantly scans your body’s exact dimensions, and when you put on your augmented reality/virtual reality headset, you enter a store that is full of the brands and designers you love – and everything is just your size." Read More

Augmented Reality, Not VR, Will Be the Big Winner for Business
SingularityHUB

"Augmented and virtual reality analyst Digi-Capital’s numbers give a good indication of just how big AR is expected to be in a few short years. According to Digi-Capital AR companies will generate $120 billion in revenue by 2020, compared to the $30 billion revenue expected for their ‘cousin’ companies in virtual reality." Read More

Oculus Has Plans For Augmented Reality
Forbes

"While their first consumer “Rift” virtual reality (VR) headsets are now shipping, at the recent San Jose Comic Con, there were hints the company has plans beyond VR. Oculus (owned by Facebook) founder and CEO Palmer Luckey hinted that the company will eventually include augmented reality (AR). Mr. Luckey was on a panel that included Silicon Valley icon Steve Wozniak and was hosted by Re/Code founder and executive editor Kara Swisher." Read More

Report: Google’s Main Focus in the Long run is Augmented Reality, not VR
9to5 Google

"According to a new report from The Information, behind closed doors Google is much more interested in augmented reality than it is in virtual reality. Google of course has publicly marketed its Cardboard VR product heavily, but that’s apparently not the end-goal for the company — augmented reality is." Read More

FBI Spy Planes are Using Augmented Reality to Watch America
Popular Science

"America’s sky is a public resource, and full of vital information. To make sure airplanes don’t collide into one another, they broadcast their locations, which are then tracked publicly online, in places like Flightradar24. From mid-August to the end December last year, BuzzFeed News analyzed the flights of 200 aircraft identified as federally owned and operated, and found a curious pattern of government surveillance: the tech behind it is powerful, and the number of flights drop off during the weekend." Read More