Blippar in the News: The Future of Brand Experiences

The Future of Brand Experiences: Now Is the Time to Start Preparing for What Comes After VR
Huffington Post

"You don’t need to go big. Right now, we’re talking about a medium that is in the developmental stages. It’s OK for content to be experimental and it’s fine to test and learn your way in. AR on its own is rich, surprising and novel to new users, so let it take center stage. A new app called Blippar has incorporated AR to allow you to learn about the world around you. It’s a simple concept that has legs to grow and develop, a good example of letting the capabilities shine." Read More

Image Recognition Market Poised to 29.98 Billion USD by 2020
Digital Journal

"The image recognition market consists of major players such as NEC, Google, Honeywell, Hitachi, and Qualcomm Technologies. There is also a significant presence of small players such as LTU Technologies, Attrasoft, Blippar, and SLYCE in this market. The report also profiles the top image recognition vendors such as Catchoom and Wikitude that also have a presence in major regions." Read More

The Reality of AR/VR Business Models
TechCrunch

"For app and content developers (not selling hardware, goods or services), advertising sales could be the most valuable business model at around $1 of every $10 generated by AR/VR. The first AR advertising unicorn emerged this year with Blippar, and that’s before the head-mounted display market hits its stride." Read More