Magic Leap's Impressive New Demo – Weekly Mashup 131

Magic Leap Gives a Glimpse Into Our Augmented Reality Future
Newsweek

"When a small startup called Magic Leap raised over half a billion dollars in 2014 from some of the world’s biggest tech firms, questions inevitably arose about what exactly the Florida-based company did. Eighteen months later and people are still wondering, but a new video from the startup has given a hint as to what it has been working on." Read More

Coachella Becomes a World of Augmented Reality with 3D Live and Lucent Dossier Experience
PR Newswire

"What are the limits of imagination that can be created in reality? Those are the boundaries that 3D Live is pushing, on full display at this year's Coachella Music and Arts Festival with Lucent Dossier Experience. Headlining two surprise engagements on April 15th and April 22nd under the Sahara tent, the spectacular performance this year gets an extra dose of sensory exhiliration with an immersive virtual environment." Read More

What Marketers Need to Understand About Augmented Reality
Harvard Business Review

"Imagine being able to see how a couch would fit in your living room before actually buying it — or being able to see which sunglasses suit your face or which lipstick looks good on you without physically trying anything on. Each of these scenarios is already possible. These are real examples from Ikea, Ray-Ban, and Cover Girl of how companies are currently using augmented reality (AR)." Read More

Tesla Hires an Augmented Reality/HUD Expert for its Autopilot Program
Electrek

"After Tesla unveiled the first Model 3 prototypes last month, the interior design had electric vehicle enthusiasts puzzled. The lack of instrument cluster and the center 15-in display with all the controls raised a few eyebrows. Some speculated that the concept is hinting at the possibility of either a heads-up display (HUD) or fully autonomous technology integration. Musk commented that it will make more sense after the second part of the Model 3 unveiling, which will happen closer to production in late 2017. Coincidently (or not), we now learn that Tesla recently hired an augmented reality/HUD expert from SKULLY." Read More