Blippar in the News: A Revolution in Retail

Max Factor Makes Brand Interactive as it Connects ‘Digital and Physical World’ With Scannable App
Marketing Week

"Max Factor is making all of its 500 products scannable through an app, which will provide the consumer with tailored content and reviews, in a bid to “revolutionise the world of cosmetics and the retail sector”. The make-up brand, which is owned by Procter & Gamble, has partnered with visual browsing start-up Blippar to make its entire range scannable through the app. By scanning a product, customers will gain access to related content, including reviews, tutorial videos and before and after pictures." Read More

See Also
Beauty Gets Personal: A Revolution in Retail – Huffington Post
AdWeek Europe: Max Factor Aims to Offer Customers a Seamless Online and Offline Experience – CMO
Max Factor Launches Interactive Cosmetics in Partnership With Visual Browser, Blippar – Retail Times
Max Factor Teams up With Blippar for Industry-first – Cosmetics Business

Why the Ad Industry Must Ditch the Jargon by Omaid Hiwaizi
The Drum

"Adam Buxton, the comedian, writer, director and actor, kicked-off Advertising Week’s ‘The Great Advertising Jargon Detox’ session with the observation that jargon is often used to "make something simple seem clever, mysterious, and complex, by people who want to seem cleverer, mysterious and complex." Instead, he argued, it’s just a "dick language" that makes people think negatively about the advertising business and I wholeheartedly agree." Read More