Blippar in the News: Crowdsourcing for Safer Streets

Augmented Reality and Women Crowdsource For Safe London Streets
Forbes

"In the UK, there are more than 400,000 sexual attacks on women every year, an unbelievable figure in a country that considers itself one of the most developed in the world. Somewhat belatedly, a new London initiative backed up by augmented reality company Blippar is trying to make the streets of the capital safer with what is effectively a crowdsourced campaign by women themselves." Read More

See More Coverage:
Cheil London Maps Harassment for Women's Equality Party – Event Magazine
Interactive Map to Allow Women to Mark Where They Have Experienced Sexual Harassment in the UK – Metro
Victims of Sexual Abuse are Now Building an Interactive Map to Mark Where They've Been Assaulted – The Sun
Cheil & Blippar's #WEcount Campaign Aims to Reclaim London for Women – Little Black Book
Women’s Equality Party Expands #WEcount to Highlight Violence, Harassment and Assault Hotspots – We Are The City
Women are Building an Interactive Map to Mark Where They’ve Been Sexually Assaulted – The Tab
Google Maps-style Harassment Tool Launched to Tackle Sexual Violence – IT Pro
#WEcount Goes Nationwide Through Blippar – OxGadgets

Why the Rebranding of Warehouse Might Just Make it Your New Favourite High Street Shop
The Telegraph

"Customers in-store will be able to connect with stylists, see moodboards and lookbook imagery, and access more brand information through the visual app, Blippar. 'We wanted to reduce the time between the customer and the inspiration,' Willis told The Telegraph at the AW16 press day. 'By bringing them closer to Emma, the customer can fully understand what we’re about, and it’s a richer experience for everyone.'" Read More

Augmented Reality in the Classroom
Bradford Times

"Using iPads, the kids broke into groups that each filmed a 1-minute video. The students talked about a science experiment they were working on, measuring the impact of light and water on the growth of bean plants, then embedded the video into a 2-dimensional image, using the Blippar App. Videos can also be created using time-lapse photography and stop-action animation to illustrate a concept, Middleton said, noting that AR takes theory and 'instantly makes it practical. How amazing is it to embed that learning! It's just a great way to communicate.'" Read More

How IoT is Leading to a More Connected Workforce
IT Pro Portal

"Some organisations are already making great progress in the innovative use of technology. One of our clients for example, a major technology firm, recently ran a communications campaign around their benefits scheme using Blippar, an augmented reality application. The app allows the user to interact with everyday objects to enhance brand communications. For example, employees may use the app to scan a specially designed poster, which would then give them access to information and video content about an ongoing health and wellbeing scheme." Read More