Blippar in the News: Making AR Mainstream

Terragon Group to Make Augmented Reality (AR) Mainstream in Africa
Pulse

"Terragon Group, Africa’s largest digital media company, recently announced its capabilities to create Augmented Reality (AR) solution in Africa. This new feat further strengthens the capabilities of the mobile device as a key advertising channel in Africa. Temitope Esan, Product manager, AR, Terragon Group, said that the introduction of AR is a step closer towards advancing the technological capabilities of the region by bridging the gap between Africa and the rest of the world. Reinforcing its benefits, he said it will help brands create better engagement channels with their customers." Read More

Why Brands Should Speak to Consumers on a Personal Level
Butterfly London

"In an enlightening talk, Max Factor and Blippar discussed how to make beauty more personal. There was an acknowledgement that we are all spending an increasing amount of time with our smart phones, with Mikela Eskenazi, Blippar Senior Brand Partner, describing them as 'the new sun, it’s everywhere around us, it energises us, it burns us too and ultimately we can’t live without them'." Read More

Blippar Associates With Avanti Learning Centres to Make Periodic Table Blippable
India Infoline

"Taking a leaf from Prime Minister Narendra Modi's vision of Digital India, Blippar, the leading augmented-reality and visual discovery platform announces its association with Avanti Learning Centres to make the periodic table in all Avanti books Blippable. Disrupting the education industry, like never before, Blippar utilizes its proprietary, best-in-class technology, to help understand, learn and interact with the chemical elements in the periodic table in a fun and quirky way." Read More