Blippar in the News: AR Going Mainstream

Augmented and Vitural Reality 'Just Got Real' With Invesment Up by $1.7 Billion This Year
The Drum

"The report continues to cite that both the USA and China have become focused on developing a market — and four 'unicorns', a tech startup company that reaches a $1 billion dollar market value as determined by private or public investment, include Magic Leap ($4.5 billion), Oculus ($2 billion), Blippar ($1.5 billion) and Mindmaze ($1 billion). With heavy investment in AR/VR coming from companies like Google, Facebook, Apple and Samsung, the report also notes there is growing investment from the hardware, video, applications, games and solutions services sector, offering a blend of enterprise value and interest." Read More

My Messy CV Shows a Little Knowledge Can Be Far from Dangerous
Blippar Co-Founder Jessica Butcher, The Financial Times

"When looking back at my CV I used to feel a little embarrassed. At the top is my current status as co-founder of Blippar, a rapidly growing technology business, plus the awards for female entrepreneurship that have come from it: impressive or narcissistic, they reassure myself and my contacts about where I have arrived. But how did I get to this point?" Read More

We're Team Jelly Donut—Are You?
LAist

"It's time for a new Oreo future, and we want you to help make it. Not convinced yet? Select Walmart stores will be hosting in-store Oreo demonstrations to help you pick your candidate. Think of it as debate, but about a thousand times more fun, plus there's snacks. And make sure to get involved in the Blippar experience, available exclusively on select Oreo packaging—you'll be able to snap a selfie and help campaign for your flavor of choice!" Read More