Blippar in the News: Blippar's "Rebel" CEO

Blippar Boss: 'I Was Quite a Rebel'
BBC

"Rish Mitra began his business career in the slums of Delhi selling magazines and working on a tea stall. Now he's the founder and boss of Blippar - a visual search browser and fast growing augmented reality player valued at $1.5bn (£1bn). He's one of a raft of successful entrepreneurs across the UK who are offering advice and guidance to anyone wanting to set up their own business. He told the BBC's Victoria Fritz why he ran away from home to live in a slum." Read More

Why Your 'Innovative' Marketing Campaign Failed
Blippar's Omaid Hiwaizi, Campaign

"Marketing may be suffering from Peter Pan syndrome. Technology is changing at the speed of light, but it seems marketing isn’t keeping pace. Although tactical techniques like retargeting have become popular in advertising, campaigns themselves have changed very little since social became a pillar of each and every one. Social media is old news: producing a creative or engaging Facebook, Instagram, Twitter, etc. campaign is standard fare." Read More

Is Corporate Culture Letting Innovation Talent Down?
The Drum

"Should a business want to do this the right way, they will need to “redefine” what success is, advised Mikela Eskenazi, senior brand partner at Blippar. 'If you’re a company where people have set KPIs and a rigid way of being judged then that’s not going to work,' she added." Read More

Why It Took Me Twenty Years (And Three Breakdowns) to Finally Feel Part of the Real World
Huffington Post UK

"Now I use my art to reveal the complex parts of myself by showing the process that underlies my work. By scanning my work with an app called Blippar you can strip away the layers of my paintings to see the process, the decisions, the pain, the mistakes and the suffering underneath. The technique is a form of augmented reality and I now use it to add an extra dimension and experiential insight into all my paintings. It's become an integral part of my art and something I work on very closely with Marc." Read More