AR in travel: Emirates interactive amenity kits

We are proud to announce that we have partnered with airline Emirates to launch the world’s first interactive amenity kits in Economy Class. The stylish new amenity kits utilize augmented reality (AR) technology to unlock immersive content on mobile devices to provide a more comfortable travel experience.

The kits include all the usual necessities for comfort on long-haul flights including an eye mask, earplugs, toothbrush and toothpaste, and socks - each tailored to the style of the kit bag. But for the first time ever the kits can be brought to life using augmented reality.

By downloading the Blippar app, and using it to scan the bags, customers will unlock a world of entertainment on their mobile. Emirates partnered with Blippar to create exclusive content including activities and health tips for a more comfortable and relaxing travel experience. The content will be continually refreshed every six months to keep customers engaged.

To activate the augmented reality technology with the amenity kits:

1. Download the Blippar app from the Apple Store or Google Play on your mobile device

2. Scan the designs on the amenity kits

3. Enjoy immersive content on your mobile devices

Find out more about this travel augmented reality case study here: Business Traveller, Travel Pulse, Arabian Aerospace, and Tnooz.