Dropping Out Of School Is Not Always Cool, Says Blippar CEO

Busting Startup Mantras: Dropping Out Of School Is Not Always Cool, Says Blippar Founder Ambarish Mitra
The Economic Times

Ambarish Mitra explains that you don't have to drop out of school to join the ranks of Steve Jobs or Bill Gates, even though sometimes it can help. Blippar's CEO separates the norms from the myths of the start-up world and explains why "geography doesn't matter, but heroes do." Read more

Is Pokemon Go Finally Making Augmented Reality Mainstream?
Ad Week

This week, Porsche unveils a new augmented reality experience created by Blippar. Porsche’s five-page gatefold ad will be made Blippable to unlock a digital display of the Swiss Alps, along with a 360-degree photo of a Porsche 718 Boxster interior. Users can even play a game driving the car through the mountainous Gotthard Pass."It isn't just a narrative," said Omaid Hiwaizi, Blippar's president of global marketing. "It's an immersive, emotional experience that's memorable in a way that most of the time a written story can't be." Read more

Festival Of Female Entrepreneurs: Jess Butcher, Blippar
Enterprise Nation

Ahead of speaking at Festival of Female Entrepreneurs in October, our co-founder Jess Butcher discusses the inspiring story behind Blippar, shares her tips and calls for more to be done to promote women in technology. Read more

6 Examples Of Breakthrough Innovation
Fresh Minds

Breakthrough innovation comes in two forms: new technology that relies on an existing business model or a new business model that utilises existing technology. Blippar’s leading-edge technology is what’s dubbed Blippar as one of Business Insider’s most innovative companies in tech. Read more