Blippar in the News – The Digital Industry In 2016

What DMEXCO Taught Us About The State Of The Digital Industry In 2016
The Drum

DMEXCO is the global business and innovation platform of the digital economy. This year, they hosted over 50,000 visitors. Addressing many exciting topics in the digital industry, one of the key focuses was on smartphone-enabled augmented reality. “Blippar had a strong presence, and was keen to highlight the utility brands are already deriving from the image recognition app.” Read more

Warehouse Reveals A New Look In London
ALU MiND

Fashion brand, Warehouse, has recently unveiled its new look in their London flagship store on Argyll Street. With the slogan, “Warehouse Curates The City”, the in-store interior was made to feel as though one was strolling between buildings of London’s urban streets. Prior to the launch night, Warehouse partnered with Blippar to offer passer-by’s a peep into the store, tempting them with a virtual tour and exclusive look at its latest collections. Customers at the launch event could also use the Blippar app to participate in a scavenger hunt, with the prize being a goody bag! Read more