How 5G will impact mobile marketing - Weekly Mash-Up 160

How 5G Will Change the Face of Mobile Marketing
PerformanceIN

Aside from the obvious increase in speed, the introduction of 5G to our mobile phones has numerous implications for mobile marketing. Not only will it make 4K videos a norm, it will have immense advantages for augmented and virtual reality technology. With AR and VR predicted to reach revenues of $150 billion by 2020, this could have a large influence on the direction that AR and VR mobile marketing goes. 5G will also have a major impact on the Internet of Things. Read more

Why Artificial Intelligence Won’t Replace CEOs
Smithsonian

Although artificial intelligence is being to crop up in every industry and sector - it is argued that AI is nowhere close to replacing CEOs. Although AI can bring multiple benefits to increasing efficiency in sectors like health and transportation, it still lacks “gut skills”. “It’s about a leader’s need to be able to synthesize, negotiate, and arbitrate between competing and conflicting environments, experts and data.” Read more

Brand vs. AI
AdWeek

Will brands be able to survive the influx of technological disruption? It is argued that the adaptable brands that we choose to believe in and belong to can thrive even more. Our ever-present digital existence runs parallel with transparency: “we share more, companies monitor more, everyone sees more”, which allows brands to become an even more essential tool for self-expression. For the brands that choose to adapt and evolve, these technology-driven trends introduce a new world full of opportunities to form deep emotional connections with customers. Read more

Don't like spiders or snakes? Clinic says virtual reality can defeat real fears
The Age

A new method has been introduced to help battle phobias - a virtual reality clinic. One of the first specialist VR clinics in Australia has opened, and it treats phobias ranging from the fear of spiders, to the fear of dentist chairs. How will that work? For example, people that fear dental work are partly due to the fact that they are unsure about what the dentist is doing inside their mouth. Scientists argue that VR will be helpful, as it will allow a patient to watch someone else undergoing the procedure. Read more