Computer vision & the future of marketing - Weekly Mash-Up 198

How Computer Vision May Impact The Future of Marketing
Martech Today

Computer vision’s future impact is not limited to puppy filters and self driving cars - it’s also applicable in the world of marketing. According to experts, AI-driven marketing could include billboard posters that respond to “engagement” in real time by tracking footfall. Targeted ads could become more specific as neural networks learn to better identify content in images. Read more

How AI And Big Data Could Drive Innovation in Business
Forbes

Despite the talk about artificial intelligence creating barriers to entry for new firms, an outcome of AI in business could be the increased generation of new ideas. For example, the competition between companies for customer data and loyalty could pressurize them to innovate in order to survive. Changes in policy that make data portability easier could intensify this effect. Read more

How AI Could Help To Create Gender Equality
Huffington Post

Through the elimination of human biases, artificial intelligence could be the force for gender equality that the business world needs. Systems that are trained by diverse employees benefit from an increased awareness of biases and are therefore more likely to succeed in creating outcomes that are fair for everyone. Read more

The Demand For Human Teachers To Improve AI Is Creating Jobs
Bloomberg

With VC firms investing in companies who can help AI see, speak and drive better, there’s a need for a workforce that is able to train it. These people come from all walks of life, but teaching AI specifically appeals to students due to the easy tasks and flexible working hours. Some firms are even recruiting people from third world countries to help sort through the mounds of data. Read more