8 must-know digital marketing stats - Weekly Mash-Up 203

8 New Digital Marketing Stats That Grabbed Our Attention Last Week
AdWeek

From Facebook’s plans to hire 1,000 people to monitor and review its ads, to the fact that 60% of consumers enjoy watching multiple episodes of TV at once, it has been an interesting week for digital marketing stats. M&M’s use of AR in Times Square was ranked sixth by Adweek as digital marketing stat of the week - the campaign produced 26,000 impressions from people walking by. Read more

District 9 director says big studio AR films are inevitable, revolutionary
Polygon

“It’s going to be pretty revolutionary” says film director Niell Blomkamp, as film studios race to catch up with AR by incorporating it into big budget films. The use of AR in film is also predicted to democratise filmmaking - an exciting opportunity for independent filmmakers, game developers and entrepreneurs. Read more

The Fashion Industry Is Learning More And More About How You Spend, Thanks To AI
Forbes

High-end fashion brands are falling behind in the age of digital and ecommerce. To combat this brands could use AI to leverage sales and customer preference data to vastly improve the customer experience - the results could mean far greater sales. Read more

Future of news: bracing for next wave of technology
The Star

News media is under increasing pressure from new technologies. A recent report identifies 75 tech trends - including AI and AR - that journalists need to consider in order to connect with new readers. Read more