AR glasses are helping the blind to see - Weekly Mash-Up 207

These augmented reality glasses are helping the blind see again
Wired

Researchers at the University of Oxford, UK are using augmented reality and computer vision to create glasses that aid the visually impaired. The glasses can increase image contrast or even create cartoon representations of reality, depending on what type of impairment the glasses are compensating for. This amazing application of AR and computer vision showcases the power of this tech. Read more

VR & AR will have their biggest holiday season yet
Fortune

With just six weeks to go until Christmas the holiday season has officially begun. And this year virtual and augmented reality will have a big impact. From in-store apps, augmented reality holiday cards to virtual reality training to prep for the Black Friday crowds, Fortune is keeping a list of what’s naughty and nice with digital reality. Read more

Get ready for Harry Potter AR-mania
Sky

The makers of Pokemon Go -- Niantec has announced plans to recreate the magical world of Harry Potter in a new augmented reality game. Fans will be able to cast spells and encounter fantastic beasts in real-world settings. Due for release next year, Niantec will be hoping for another AR blockbuster. Read more

AR is creating a new target market on social media
AdWeek

Most brands now are completely sold on the need for a social media presence and rely on it for advertising and daily communication with their customers. But as brands are getting to grips with this traditional use of social media, the big giants are incorporating augmented reality to stay ahead. In the process a completely new market is being created. Read more