AR is changing consumer marketing - Weekly Mash-Up 208

How Augmented Reality Is Changing The World Of Consumer Marketing
Forbes

As more and more industries adopt augmented reality, brands are launching totally new marketing experiences across the board. Marketing is transcending passively reading or watching -- with the use of AR it is becoming immersive, interactive and experiential. Forbes discusses examples of how AR is changing consumer marketing, from hotels using 360° video to sell their rooms, to social media platforms engaging consumers using photo filters. Read more

AI could help us find new worlds and explore the universe
Digital Journal

Artificial Intelligence is helping cosmologists study the night sky and learn about the universe. AI’s ability to process vast quantities of information exceptionally quickly -- 21,000 images in just 20 minutes -- saves scientists huge amounts of time and greatly improves efficiency. This AI-augmented astronomy could enable scientists to uncover new phenomena quicker than ever before. Read more

Study AI: ‘I believe we could see the end of cancer in our lifetime’
The Guardian

Researchers from Imperial College London are using AI to improve cancer diagnosis and accelerate the search for new drugs against cancer. This tech is particularly useful in identifying subtle features of a diagnosis which are often difficult or impossible to spot with the human eye. Researchers want to use AI to automate analyses of biomedical images to make these processes even more efficient. Read more

Thoughts on AI, mixed reality and diversity from Web Summit
Campaign

Web Summit is Europe’s largest tech conference -- each year it attracts some of the biggest names in tech. Campaign recaps some of the themes discussed at this year’s conference -- mixed reality is predicted to undergo significant growth in 2018, and AI will experience further commoditization. Check out Campaign’s article to be updated on the issues that shaped this year’s conference -- from tech to diversity. Read more