AR on the cusp of mainstream - Weekly Mash-Up 211

AR on the cusp of mainstream
Campaign

AR is moving further towards mainstream adoption. Beauty, retail and search are three industries predicted to be enhanced by AR, be that for creating better consumer experiences or more ‘fun’ brand communications. Campaign’s article, which includes insights from our Commercial Director of APAC, Chris Bell, explores where AR is heading. (Log in required) Read more

The Most Exciting Artificial Intelligence Applications in Media
Variety

AI enables entertainment providers to offer new, unique experiences to consumers. For example, an AI enhanced ‘Where the Wild Things Are’ book recently launched that accompanies a parent’s narration with sound effects. Furthermore, Disneyland’s upcoming Star Wars Land could feature a semi-autonomous R2D2 droid. Read more

How Marketers Think AI Is Going to Affect the Industry
AdWeek

Artificial intelligence has already impacted marketing in significant ways, but industry experts suggest that this is just the beginning. AdWeek has created an infographic that illustrates AI’s impact within marketing. Read more to gain insight into the main ways marketers are adopting AI, and predictions for where AI will have substantial impact in the future. Read more

Thoughts on AI, mixed reality and diversity from Web Summit
MIT Technology

Researchers believe that computer vision’s next step is to identify actions, which would enable AI-enhanced devices to understand what is happening in video footage. This could have many powerful applications - self-driving cars would have a better understanding of their surroundings, and tech could be developed to aid those who are blind. Read more