4 Technology Trends That Will Transform Our World in 2018 - Weekly Mash-Up 213

4 Technology Trends That Will Transform Our World in 2018
Fortune

Fortune has cast its predictions for which tech trends could have the greatest impact in 2018. It predicts that augmented reality will become even more mainstream, accelerated by the rise of Heads Up Displays. This will lead to more innovations that improve how we work, shop, and play. Read more

Buzzword to brand necessity: Best practices for using AR in marketing
Mobile Marketer

More and more marketers are embracing AR to engage consumers and grow their brands. But this relatively new addition to marketing strategy leads some to feel unsure of how to apply AR to achieve maximum impact. Blippar’s Global Head of Experience Strategy, Omaid Hiwaizi, explains three best practices for creating brilliant AR marketing campaigns. Read more

How augmented reality and virtual reality will shape the food industry
TechCrunch

AR and VR have begun to make headway in the food industry. Businesses are applying this tech in different ways across human resources, customer experiences, and food products. For example, restaurants are incorporating AR and VR with their dining experiences to create even more enjoyment for customers. It’s only a matter of time before immersive tech becomes expected alongside our eating and drinking experiences. Read more