Augmented Reality Is The Future Of Advertising. It’s Time For Agencies To Start Evolving - Weekly Mash-Up 214

Augmented Reality Is The Future Of Advertising. It’s Time For Agencies To Start Evolving Now
Ad It Up

Advancements in technology have driven changes to advertising throughout the industry’s history -- from print to radio and television. John Bracchitta from Ad It Up discusses how AR will shape the future of advertising, and urges agencies to ensure they are ready to adapt and evolve. Read more

6 trends that will define mobile marketing in 2018
Mobile Marketer

Mobile Marketer explores six trends that could impact mobile marketing in 2018. For instance, it predicts more people will turn to visual search and image recognition rather than traditional search engines. 2018 could also be “the year of AR”, reaching a larger audience and “dominating engagement opportunities” for brands. Read more

Why AI Is the New Battleground for Brand Marketers
Adweek

Adweek discusses the impact artificial intelligence can have on the success of brand marketing. For example, studies indicate that a consumer needs to be exposed to an ad up to 30 times before he or she takes action -- AI-based tools enable marketers to fulfill such targets quickly and effectively. Read more

Augmented Reality Could Be the Solution to the Worldwide Shortage of Surgeons
Next Reality

Augmented reality could be essential to expanding the availability of surgical care across the globe. A surgeon recently demonstrated how she could use AR to remotely consult a live surgery taking place. This could be crucial for ensuring more people have access to safe and affordable surgical care, which is currently only 30% of the world’s population. Read more