The future of location data and 28 predictions for retail marketing - Weekly Mash-Up 215

The future of location data: how will brands adapt to consumer expectations?
The Drum

Location data can offer crucial insights to marketers. By understanding where a consumer’s mobile device has been, marketers can gain a deeper understanding of who that consumer is and create more personalised content. The Drum explores what the future holds for location-based advertising -- Blippar COO Danny Lopez also shares his insights. Read more

28 Retail Marketing Predictions To Watch In 2018
Forbes

These 28 predictions from leading retail companies reveal which tech could have the most impact on marketing strategy in 2018. For example, visual search is likely to create new sales opportunities, and more marketers are expected to use AR to create original and engaging content. Read more

How AR and VR will change enterprise mobility
Computerworld

Augmented and virtual reality are likely to have a big impact on enterprise strategies in the future. Their ability to visualise information can enhance a variety of work tasks. For example, engineers can use AR to superimpose instructions onto a work environment, enabling them to perform maintenance “hands free”. It won’t be long before more enterprises realise the supportive benefits of AR and VR. (Log in required for full article) Read more