4 must read tech stories this week

How are retailers leading the way with AI?
Retail Week

Retail is an immensely competitive market -- utilising new tech is one way that retailers can get an edge over competitors. Artificial intelligence is proving particularly effective in strengthening the competitiveness of retail brands -- for example, AI-enhanced packaging creates a strong source of differentiation. Retail Week explores different ways retailers can embrace AI. Read more

Marketing 2030: Disruption, automation and augmentation are the new reality
The Straits Times

Marketing is an ever-changing and evolving industry -- today, much of this change is driven by disruptive technology like AI and AR. From advancements in wearable technology to more personalised recommendations, industry experts -- including Blippar’s Commercial Director APAC, Chris Bell -- cast their predictions for how marketing could change over the next 10 years. Read more

Virtual reality is officially immersed in the film world
Wired

It may not be long before going to see a film in VR becomes as common as visiting the cinema. More and more filmmakers are harnessing this medium to immerse audiences and bring their films to life in whole new ways. Some are also using it to create interactive films where viewers can participate. This exciting application of VR could give rise to an entirely new entertainment industry. Read more

Artificial intelligence is going to supercharge surveillance
The Verge

Artificial intelligence is strengthening surveillance by analysing live video and making it instantly searchable. For example, surveillance operatives can search for “a man wearing red” and be presented will relevant results in seconds. This could do wonders for public safety by helping police spot crimes and accidents more quickly than has ever been possible before. Read more