4 must read tech stories -- AR creates seamless shopper journeys & VR can help the visually impaired

Three things marketers should know about adopting augmented reality
The Drum

More and more brands are realising the value augmented reality adds to consumer experiences. For example, through virtual try ons consumers can see if a beauty or fashion product will suit them, or using 360º video they can explore the interior of a new car. Blippar Chief Commercial Officer, Mikela Eskenazi, urges marketers to start preparing for these new opportunities and outlines three key things to consider before getting started. Read more

Virtual reality can bring back sight for the visually impaired
Alphr

When Alex Lee lost most of his sight in 2013, he wasn’t expecting to ever see clearly again. That was until he played virtual reality game L.A Noire. The VR headset’s “near-eye display and high-colour contrast” meant that Alex was able to see clearly for the first time in years. The medical sector is now utilising VR to create portable systems that help people with a range of different visual impairments to see better. Read more

AI & the future of supply chains
The Economist

Opportunities for AI to improve supply chains are ever-growing. For example, companies can improve manufacturing through computer vision systems that spot flaws on assembly lines. Or they can use AI to predict when equipment might fail, which is particularly beneficial to firms such as airlines where unexpected breakdowns are hugely costly. Read more for an in-depth view of AI’s impact on supply chains.

AR and computer vision will become your cultural companions
Venture Beat

AR and computer vision (CV) are being increasingly used in museums, galleries and other cultural attractions. For example, they enable anything from artefacts to artwork to be enhanced with additional information. The Blippar app uses computer vision to identify a piece of art -- it then overlays information, such as the painting’s name, artist and date, onto the user’s real world in augmented reality. Read on to discover more examples of how AR and computer vision enhance cultural experiences. Read more