4 must read tech stories -- AI in film production, the future of healthcare & more!

AR: the driver of purchase
Marketing Land

Driving purchase is one of the most fundamental goals of marketing -- engaging consumers is crucial to achieving it. Augmented reality is proving particularly effective in driving this in-store by enhancing products with immersive experiences. This narrows a shopper’s field of focus and engages them more deeply with the product to help drive purchase. Read more

AI makes the impossible possible in entertainment
Campaign

Artificial intelligence aids creative processes that were not previously possible -- particularly in film. Star Wars used AI to bring back the 1977 version of the late Carrie Fisher by analysing her face and mapping her likeness onto video. With an individual's permission this could be a powerful creative tool across different industries -- read on to find out how. Read more

The rise of augmented reality in hospitals
Extreme Tech

Augmented reality is gaining ground in healthcare. New use cases have emerged for AR to benefit both doctors and patients. Its ability to visualise complex images in an interactive 3D view makes it particularly effective in surgical planning. Doctors can also use it to assist in surgeries, educate patients and more. Read more

Artificial intelligence is the future of customer service
Information Age

Looking ahead to the future of AI in customer service, the sky is truly the limit. For example, it can curate holiday packages to best suit a customer’s preferences -- delivering more personalised service. AI bots can also solve simple customer queries to free up time for staff to focus on complex issues. Read more