4 must read tech stories -- an augmented reality bird is helping stroke patients recover faster
May 11, 2018
4 must read tech stories -- an augmented reality bird is helping stroke patients recover faster
AR games can help support the recovery of stroke victims
Big Think
Victims of strokes often experience serious lingering symptoms and painful rehabilitation. However, an augmented reality game involving a virtual kiwi bird named Fizzy is proving beneficial. Patients have to sit and stand to collect berries to feed Fizzy -- this movement is an important form of therapy. The use of AR is proving helpful in engaging and motivating patients with their recovery. Read more
12 ways augmented reality is used across industries
Information Age
Some of these different use cases for augmented reality may surprise you. As well as gaming and marketing, AR is used in sport, medicine, landscaping, tourism and more. For instance, did you know that AR can help doctors conduct MRI scans? Or that museums can harness AR to bring artefacts to life? Read on for some augmented reality inspiration. Read more
New marketing opportunities for 2018
Tech Native
So far in 2018 marketing has seen different opportunities and challenges. Emerging technology has continued to create new possibilities for brands, whilst data privacy concerns are changing how marketers communicate with their customers. Tech Native considers how marketers can best adapt to these changes, such as by making first-party data a valuable asset and introducing augmented reality to marketing strategy. Read more
The music world is embracing AR
Next Reality
U2 has created an augmented reality experience that lets fans preview the group’s upcoming tour in their own homes. Launched from U2’s new album, the cover image transforms into a virtual, singing Bono. The band is also promising additional AR surprises at their live shows. Not only does this show the possibilities of augmented reality in music, it gives a glimpse into a future where live entertainment is totally immersive. Read more