4 must read tech stories -- AR for the royal wedding & virtual tours of space
May 18, 2018
4 must read tech stories -- AR for the royal wedding & virtual tours of space
Get the ‘Royal’ treatment -- even if you didn’t get an invite
VR Focus
In case you hadn’t heard, the royal wedding of Prince Harry and Meghan Markle is this weekend. ABC News has created an augmented reality app to mark the occasion. The experience lets users take photos in the royal carriage and next to a member of the Queen’s Guard to share with friends. A great use of AR to bring people closer to the action of an iconic event! Read more
A glimpse into the future of journalism and PR
PR Daily
A new wave of change is on the horizon for journalism and PR. It’s predicted that immersive storytelling through the use of augmented reality will dominate how we consume news in the future. This will transform the two-dimensional experiences of today’s media across the board, making news reports, PR white papers, case studies and press releases immersive 3D experiences. Read more
New marketing opportunities for 2018
The Guardian
Anyone who’s dreamed of going to space and seeing Earth from above will come close to having their dreams realised, thanks to a new virtual reality experience. Developed in the UK, the experience connects to satellites and immerses users in a real-time view from space. Prepare for a world where any of us can see what used to be an exclusive view for astronauts. Read more
AI & the fight against fake news
Forbes
Every 60 seconds, 160 million emails are sent, 98,000 tweets are shared, 600 videos are uploaded to Youtube and 1,500 blog posts are published. The task of identifying fake news only gets more laborious by the minute. However, AI tools are able to analyse thousands of ads and news stories to alert platforms to incorrect facts or political propaganda. Read more