4 must read tech stories -- an inside look at the true impact of AR in advertising

Is the camera the next big thing in advertising?
The Boston Consulting Group

“Camera marketing” could be the next wave of digital marketing. Augmented reality is rapidly gaining traction in this space -- it’s estimated that one-third of all smartphone users will engage with AR at least monthly. This detailed report by BCG looks at new research, stats and offers strategic guidance on getting started with AR in advertising. Read more

These tech trends are changing the way teams collaborate
Forbes

Today’s workforces have undergone huge change over the past decade. As teams become remote and more businesses hire freelance employees, technology is proving crucial to maintaining collaboration and cohesion. Immersive tech offers interesting solutions, such as using AR to change the background of video calls to make a home environment look more professional. Read more

The potential of augmented reality for medical device companies
MPN

The medical device industry is beginning to realise the benefits of AR in healthcare. Its proving particularly useful in training -- for example, clinicians can now use augmented reality to learn how a new device works, interact with it in 3D and access training information on-the-go. This replaces the need for a full simulation room, saving the industry significant amounts of time and money. Read more

Immersive tech offers crucial support for dementia sufferers
Wired

Stimulating long term memory is a crucial form of respite for dementia sufferers. Family members or therapists previously relied on photo albums, but now they can introduce VR. This immersive tech creates 360º experiences, which can be used to reflect the memories of the target age group -- from spending time on Brighton beach in the 1970s, to finding themselves in a 1950s tearoom. Read more