4 tech stories you don’t want to miss -- 10 fascinating use cases for AR

10 industries augmented reality is set to disrupt
Inc

New use cases for augmented reality are constantly emerging. Previously we’ve discussed AR’s potential within retail, healthcare, and workplace training. But did you know that AR is also gaining traction in industries as diverse as tourism and public safety? Discover 10 fascinating use cases for AR here. Read more

New research: Augmented Reality in Retail
Next Reality

Next Reality takes a look at a new report by ABI Research on augmented reality in retail. The report presents new forecasts, including that AR will account for 3% of e-commerce sales by 2020. The report also assesses the savings retailers will reap from the new operational efficiencies made possible by AR. Next Reality considers what these new findings mean for the retail industry. Read more

AR & VR transform storytelling -- this is a huge opportunity for brands
TVREV

The immersive nature of AR and VR make them powerful storytelling tools -- particularly in comparison to passive ads. For example, Tom’s, a shoe brand that gives away shoes to impoverished children, created a VR project to immerse its customers in what it’s like to hand a pair of shoes to one of the children. AR and VR made this message much more impactful and memorable. Read more

What’s Mixed Reality?
Big Think

You probably know all about VR and AR by now -- especially if you keep up with our blog! -- but what about MR? It’s short for Mixed Reality, which is a type of immersive tech that anchors virtual objects in a real-world environment. For example, through the use of a wearable device like a headset or glasses, imagine being able to throw a virtual tennis ball. Find out more about this tech and its future applications. Read more