Blending creativity and innovation, Blippar, a global leader in Augmented Reality solutions, teamed up with Fromental, the luxury wallcovering and interiors brand, to create a truly immersive experience at London’s prestigious LAPADA Art & Antiques Fair. The collaboration showcased how AR can redefine traditional design by bringing Fromental’s exquisite wallcoverings to life.
Transforming tradition with technology
Held annually at Berkeley Square, the LAPADA event attracts collectors, art enthusiasts, and designers from around the world. This year, Fromental’s elegant wallcoverings took center stage - but with an innovative twist. Blippar's cutting-edge AR technology allowed attendees to interact with the wallcoverings through their smartphones, unveiling hidden layers of visual wonder and moments of delight embedded within the intricate artwork.
By simply scanning a QR code, visitors could see Fromental’s designs transform into dynamic visuals, offering a new dimension to the artistry. This innovative approach bridged the gap between classic craftsmanship and modern tech, creating a buzz among attendees.
Redefining luxury design
Fromental, renowned for its hand-painted and embroidered wallcoverings, sought to explore how technology could elevate its offering. The collaboration with Blippar brought their philosophy of blending heritage with innovation to life.
Siobhan Finnis, Head of Design, Fromental: “We were delighted by the immersive opportunity that Blippar brought to our designs and feedback from the event visitors was overwhelmingly positive.”
The Blippar advantage
Blippar’s AR expertise has been instrumental in transforming industries such as retail, marketing, and education. At LAPADA, the company demonstrated how AR could enhance customer engagement within the luxury design sector.
“Our mission is to create experiences that excite and inspire,” said Steve Didd, Chief of Product at Blippar. “Collaborating with Fromental allows us to showcase how technology can add a deeper layer of meaning and engagement of more traditional art forms alongside elevating our visual senses and creating true moments of wonder.”
The future of AR in interior design
This collaboration at LAPADA has opened the doors for new possibilities in interior design. AR could soon become a standard tool for brands and designers looking to provide clients with more personalized and interactive experiences within homes and venues alike.
For Fromental, this is just the beginning. The brand is exploring ways to incorporate AR into its collections for residential and commercial clients, allowing users to visualize and interact with designs in their own spaces like never before.
If you would like to explore how Blippar’s leading AR technology can bring your brand to life in exciting and innovative ways get in touch to speak with one of our experts.
