Blippar in the News: The Most Innovative Startups

The 21 Most Innovative Startups in Tech
Business Insider

"In a world where there's 30 plus food delivery companies and an army of 'Uber for X' clones, startups working on high impact and daring ideas can be overlooked. But that doesn't mean they're not out there ... Blippar's CEO and founder Ambarish Mitra says he'll never sell to Google or Microsoft. Why? Because he believes what he's trying to make 'is bigger than the internet itself.'" Read More

Blippar Augmented Reality Bloomberg Business Innovators 2016

Blippar - Bloomberg Business Innovators
Bloomberg

"Blippar uses augmented reality to make the physical world interactive using a digital overlay viewed via mobile phones and wearable devices. Initially the company focussed on enabling marketing campaigns but in January 2015 the company made a strategic push into education. That same year also saw the company raise $45 million in Series C funding, acquire AR and virtual reality app maker Binocular and invest in WaveOptics, a company that makes wearable smart glasses." Read More

Virtual Reality 2016

Why 2016 Will Be Virtual Reality's Breakthrough Year
SOURCE

"With virtual reality set to become a $1bn industry in 2016 marketers are switching on to the technology as the next big content marketing medium ... Last October, AR platform Blippar bought ‘virtual try-on’ company Binocular, which Omaid Hiwaizi, Blippar’s president of global marketing, describes as creating a “mixed reality”. Although Blippar’s focus is on AR not VR, he says the two are “obviously related”. Binocular allows users to virtually try-on items through smartphones, for example the company worked with sunglasses brand Ray-Ban to allow customers to virtually see how a product looks on their face before buying." Read More

ICTC Partners with Blippar Augmented Reality

ICTC Partners with Blippar – A Leading Innovator in the Augmented Reality Space!
ICTC

"The Information and Communication Technology Council (ICTC) is excited to announce a partnership with Blippar, the world’s leading visual discovery browser and augmented reality app. Blippar is the first visual discovery browser using augmented reality technology and artificial intelligence to transform how people connect with the world and to turn the world into an interactive learning environment." Read More

Augmented Reality Blippar 2016

What We Know So Far About Augmented reality for Marketing: Q1 2016
eMarketer

"Excitement is building around the prospects of immersive media powered by technologies such as augmented reality (AR) and virtual reality (VR). Because many AR applications aim to overlay useful, contextual information on top of the real world instead of fully encompassing a user's field of view, the technology has the potential to become more ubiquitous and transformational than VR over the next several years." Read More

"Massive" Surprises Coming from Pottermore
The Leaky Cauldron

"Pottermore has more than hinted at more surprises coming at the Celebration of Harry Potter in Orlando this weekend ... Pottermore suggests that everyone download Blippar to be a part of the surprises and The Celebration of Harry Potter events. We cannot wait to see what is in store!" Read More

Virtual Reality Blippar 2016 Augmented Reality

Virtual Reality's Dream Come True
The Telegraph

"This year it’s happening. Really. In the Fjord 2016 Trends report, one of the key trends they highlight is the rise of virtual reality ... Take for instance, the Blippar app, which brings ordinary objects and posters to life with an augmented layer. QR codes are yet another precursor to the VR wave that’s about to emerge. As designers, we instinctively rebel and recoil against QR’s visual clutter. But in the Asia-Pacific region, QR codes work surprisingly well at a mass level. What it does well is signal to the user that an AR layer exists, albeit in an ugly manner. Will AR and VR merge to create an entirely new experience?" Read More