No app required: Why web-based AR is now the default choice for brand campaigns
The biggest friction point in augmented reality has never been technology. It's been the app store. For most of the…
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Latest posts and news from the world of Blippar
WebAR glossary: Key terms every brand & agency should know
Augmented reality has its own vocabulary. In this article, we explain the core WebAR and AR terms you'll encounter in…
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Best WebAR platforms for agencies (2026)
Choosing the right WebAR platform is one of the most important technical decisions an agency can make. In this article,…
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How FMCG brands use WebAR on packaging
Your packaging is in front of your customer for thirty seconds, two minutes, or sometimes years. This article looks at…
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How much does WebAR cost in 2026?
If you've been tasked with exploring augmented reality for your brand, one of the first questions you'll ask is: how…
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Blippar vs 8th Wall: Which webAR platform should you choose in 2026?
If you are comparing Blippar vs 8th Wall, you are likely navigating a significant shift in the WebAR landscape. For years,…
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Blippar vs Zappar: Which WebAR SDK & AR platform is right for you?
If you are comparing Blippar vs Zappar, you are likely navigating a major turning point in the industry. For years, the…
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