Time to make Asia blippable: Blippar India officially opens in Delhi

The Blippar India team, including Ambarish Mitra (CEO & co-Founder) - back row, pink shirt - Steve Spencer (CCO & co-founder) - front row, centre, blue shirt - and Arnav Ghosh (Regional Director Blippar India) - to right of Mitra

We are thrilled to announce the official launch of Blippar India, having opening our new regional headquarters in Delhi this week (Wednesday, 8 October) at an event attended and covered by high-profile news agencies including CNN India, Economic Times, The Hindu and Gizmodo.

This exciting step will enable us to shake up the country’s burgeoning augmented reality (AR) scene by bringing our world-leading visual browser to the Asian market.

Ambarish Mitra, CEO of Blippar augmented reality visual browser image recognition platform opened new offices in India

Ambarish Mitra, Blippar CEO & co-founder, opens Blippar India

Blippar’s unique image-recognition technology empowers brands, publishers, advertisers and educators to offer consumers thrilling digital experiences through smartphones, tablets and wearables – and we already have proven global success.

We see enormous potential in India and the rest of Asia, and are eager to reinforce our presence in the region. As the location of Blippar’s first Asian office – and as a country with a huge, young population boasting a keen interest in new technologies - the Indian market is of crucial importance to us. Headquarters will be in Delhi, with representation in Mumbai and Bangalore, and the operation will become a hub for the whole region.

Mitra blipping on stage during the official launch of Blippar India

Celebrating the launch, Blippar CEO and co-founder Ambarish Mitra said: ‘Given the rapid increase in penetration of smartphones in India, and the optimistic approach of brands towards AR, India is a focus market for Blippar. We are thrilled to launch here, and excited about enriching the country's myriad industries and brands with immersive mobile content.’

Regional Director Arnav Ghosh added: ‘India will be a huge strategic hub for Blippar, a route into the wider Asiatic region. We are here to disrupt the Indian market with Blippar’s groundbreaking tech and unique vision.’

Mitra, centre, with colleagues and journalists at the launch of Blippar India in Delhi on Wednesday

Before joining Blippar, Ghosh led regional digital business for global agencies Havas Media and Publicis. Now, to pursue Blippar’s ambition of becoming the next-generation visual browser, he has built a core team across technology, creative and business functions. Exciting local projects have already been initiated, including a collaboration with Mumbai-based multi-media charity project Priya Shakti, aiming to tackle gender-based violence.

By expanding partnerships across multinational companies, agencies and operators, Blippar India will soon become the country’s biggest and most widely used image-recognition platform, and the bridge between the online and offline worlds.

To contact Blippar India email india@blippar.com