Blippar at SXStyle: Blippable wristbands for SXSW's new lifestyle hub

Blippar’s SXSW footprint is bigger than ever this year, with one of our most exciting projects further cementing our role in the world of fashion.

For SXSW 2015 we have partnered with Decoded Fashion – a forward-thinking company encouraging the fashion industry to use new technologies to accelerate innovation at the intersection of fashion and retail - to create blippable wristbands for entry to the Decoded Fashion Lounge within SXStyle, the Austin festival’s new lifestyle hub.

Decoded Fashion have themselves partnered with SXStyle to help build a hub where executives from fashion, retail, and beauty will share industry knowledge and coach startup founders on how to grow.

According to SXSW: ‘With an ever-growing presence from the fashion and tech community at SXSW Interactive, SXstyle offers a platform for creatives in these communities to come together, innovate, and celebrate the industry.

‘Exploring the complex ties between fashion, art, culture, and technology, SXstyle will feature five days of panel sessions, networking opportunities, and evening events touching on topics like wearable tech, 3D printing, innovative design, the future of retail, virtual sizing, and more.’

Entrants to the SXStyle hub all will be given a physical wristband, pictured below, for lounge access, each blippable and fitted with a Blippar CTA, letting attendees know how to use the free Blippar mobile app to access exclusive real-time updates on all the biggest and best fashion (and more) events happening at SXStyle.

Blipping the paper wristband transforms it into a stylish 3D interactive, animated, augmented reality wearable on mobile and tablet screens. Within the blipp the user will receive updates on the hottest SXSW events happening right then, with directions to the area via Google maps.

The blippable experience can be shared on social media (Twitter, Facebook and Instagram) and via email - with prepopulated text featuring the relevant Decoded Fashion and SXSW handles and hashtags - or saved on mobile devices to be opened at a later time.

Speaking about the partnership, a Decoded Fashion spokesman said: ‘Decoded Fashion is partnering with Blippar to bring you all the best events at SXSW. Grab a wristband and unlock Decoded Fashion's curated content.’

Blippar’s Liz Boufford, who worked on the project, said: We are beyond excited to be partnering with Decoded Fashion once again, to showcase the relevancy of augmented reality in the retail, beauty and fashion space. The expansion of SXSytle during SXSW’s interactive week this year speaks to how the industry is keeping up with the ever-advancing tech space. We couldn’t be happier to be part of this rapid growth, and we look forward to pushing the boundaries with our other fashion partners, just as we have done with Decoded.’