Blippar's New Beta Program Empowers Creatives & Agencies with Augmented Reality Tools

Today at Cannes Lions 2016 we announced the launch of the beta program for a suite of new tools for Augmented Reality (AR) content creation.

Creatives and agencies can now sign up for early beta access to our more powerful and redesigned Blippbuilder – our do-it-yourself AR creation tool – as well as the new Blippar API Suite for advanced AR development.

With these new tools, we're putting the power into the hands of creative agencies, enabling the seamless creation of engaging experiences and the development of creative solutions with AR. With these tools, agencies can exercise their creative and commercial muscles, while pushing clients into exciting new areas of brand building

This represents a huge opportunity for digital creatives to quickly and easily get involved with Augmented Reality – something thousands of brands are already doing.

"AR is coming to age. With the launch of the Beta Program, Blippar aims to democratize AR by putting it into the hands of agencies, and helping them drive growth through AR – a market forecast to be worth $120 billion by 2020," says Blippar Co-Founder and CEO Ambarish Mitra. "It’s a unique opportunity for agencies to be at the forefront of innovation and drive this new behaviour."

The Blippbuilder provides a code-free AR content creation platform with a fast learning curve and simple drag-and-drop functionality. The Blippar API Suite provides developers with the tools they need to custom-build their own unique AR experiences with JavaScript.

To learn more and sign up for the beta access to the tools, visit the pages for Blippbuilder and Blippar API Suite.

See press coverage of this announcement at The Drum.