4 Artificial Intelligence Predictions for 2018 - Weekly Mash-Up 212

AI Predictions: 2018 is the make or break year for brands
The Drum

Artificial Intelligence has dominated the news this year. More and more brands are incorporating AI with their marketing strategies, from better audience targeting to campaign measurement. The Drum predicts that AI will make even more of an impact in the coming year -- check out their predictions for 2018. Read more

How Virtual And Augmented Reality Are Changing The Gaming Industry
Complex

VR and AR games have the potential to rebuild the concept of interactive entertainment. They connect players with games in a way that transcends simply using a controller, by enabling players to control a game with their natural body movements. Industry experts predict that it won’t be long before all game systems are relegated to apps on headsets. Read more

Scientists use artificial intelligence to eavesdrop of dolphins
Independent

Scientists have used artificial intelligence to develop an algorithm that monitors the underwater chatter of dolphins. The researchers have recorded 52 million click noises over a two year period. This amazing use of AI could be hugely important to the wellbeing of dolphins, enabling researchers to monitor their populations in a non-invasive way. Read more

AR and VR could be educational - and profitable - tools for museums
Venture Beat

Museums are beginning to embrace immersive technology to modernise the experiences they offer to visitors. Augmented reality and virtual reality can be used to add unique twists to exhibitions, and have the potential to appeal to a new visitor base. The future holds exciting opportunities for exhibitionists and museum visitors alike. Read more