4 must read tech stories -- AR in print & 5 tech trends that will change our lives this year

Augmented reality creates new opportunities for print
EContent

Digital technology has had a huge impact on print over the past few decades. But as some publications trade in print for digital, others see an opportunity to merge the two. Augmented reality is empowering print publicists to reap the benefits of digital whilst preserving their traditional roots. Read more to find out how, and for insights from Blippar’s Chief Commercial Officer, Mikela Eskenazi. Read more

5 tech trends & how they are bettering people’s lives
Evening Standard

The Evening Standard explores some of the amazing ways that new tech is transforming lives. For example, doctors are using augmented reality to prepare young patients for hospital environments before they are admitted. This is proving hugely beneficial for easing stress and anxiety. Find out which tech trends will have the biggest social impact in 2018. Read more

How artificial intelligence is being used in talent recruitment
Forbes

Artificial intelligence and machine learning could make the future of hiring much more streamlined. Some companies are using it to automatically schedule and organise interviews with candidates. Others are using it to vett applications on their behalf by training AIs to identify key skills and attributes. These are just some ways AI aids recruitment. Read more

These technologies will change how you do marketing
ClickZ

Emerging technology has drastically reshaped marketing strategy. More and more marketers are embracing AR, VR and MR to drive brand awareness, engagement and sales. AR is proving particularly effective for boosting consumer engagement by creating fun and unique brand experiences. Read more to see how these new trends could impact your marketing strategy. Read more