How WebAR actually works (Camera, SLAM and WebGL explained)
This guide explains the full stack: camera access, SLAM tracking, WebGL rendering, and the browser APIs that tie it all…
→ Read moreThe Blog
Latest posts and news from the world of Blippar
Why Heritage Projects Need Adaptive Digital Frameworks
From a solution design perspective. By Wagner Evora And Moe Miah The project began with a dedication to New York…
→ Read more
Unique Partnership Brings Immersive Technologies to Conservation and Heritage.
The Lower East Side Jewish Conservancy has spent decades preserving the sacred sites, synagogues, and stories of one of New…
→ Read more
No app required: Why web-based AR is now the default choice for brand campaigns
The biggest friction point in augmented reality has never been technology. It's been the app store. For most of the…
→ Read more
WebAR glossary: Key terms every brand & agency should know
Augmented reality has its own vocabulary. In this article, we explain the core WebAR and AR terms you'll encounter in…
→ Read more
Best WebAR platforms for agencies (2026)
Choosing the right WebAR platform is one of the most important technical decisions an agency can make. In this article,…
→ Read more
How FMCG brands use WebAR on packaging
Your packaging is in front of your customer for thirty seconds, two minutes, or sometimes years. This article looks at…
→ Read more