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Examples of Augmented Reality, Visual Marketing Campaign, Food & Beverage, Entertainment - Coca-Cola and Spotify0

Coca-Cola & Spotify

Music, Food & Beverages

Visible in United Kingdom

2014

The world's favorite fizzy drink, Coca-Cola, turned its 250ml cans into a portable jukebox. Coca-Cola drinkers blipped the dotted outline of the can to turn the can into an interactive Spotify jukebox. Users could then use their smartphone to listen to the top 50 U.K. songs at that moment on Spotify.

The world's favorite fizzy drink, Coca-Cola, turned its 250ml cans into a portable jukebox. Coca-Cola drinkers blipped the dotted outline of the can to turn the can into an interactive Spotify jukebox. Users could then use their smartphone to listen to the top 50 U.K. songs at that moment on Spotify.


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